Riel Reyes

Oversaw the strategic launch of a revamped design system, achieving 50% adoption across teams and significantly reducing 70% of design backlog development.

Managed the complete end-to-end design lifecycle, from initial discovery and ideation through prototyping, rigorous testing, and successful delivery.

Helped lead the development of investor-facing prototypes presented to major legal teams at Netflix, Disney+, Microsoft, Carta, The Salad Project, and LawWorks, directly influencing strategic product decisions.

Established foundational design team structures, including recruitment processes, career progression frameworks, and documentation systems, which streamlined operations and accelerated feature delivery.

Fostered a collaborative, design-led culture by institutionalizing weekly check-ins, internal design reviews, and cross-functional workshops, championing design excellence among engineers, product managers, and stakeholders.

Designed critical features for Fibonacci, a legal project management platform, enhancing communication and collaboration for lawyers managing multiple matters to ensure seamless legal service delivery.

Redesigned key Fibonacci features, including report-generation and dashboard analytics, to streamline financial reporting and optimize Mergers and Acquisitions processes.

Led the comprehensive redesign of LegalEye, a legal tech platform, significantly improving client engagement and relationship management for major clients such as Barclays, Ashurst, and PEXA.

Designed the GigaPoints loyalty program for Smart brands, creating earning and redemption experiences that boosted Average Revenue Per User (ARPU) by 2.7x among 19 million+ subscribers.

Spearheaded the UX design for the high-profile Smart + BTS campaign, developing user flows for claiming, redeeming, and troubleshooting special photo cards to enhance user satisfaction.

Served as a secondary designer for the GigaMania raffle campaign, developing the registration, points monitoring, and prize display systems to ensure seamless user participation.

Designed the comprehensive Notification system, including in-app alerts, inbox messages, and management functionalities, improving user communication and engagement.